Led a full internal rebrand to modernize Thirdlove’s brand identity and unify its presence across all touchpoints. The new visual system, digital experiences and guidelines created a cohesive, inclusive presence that strengthens the brand in the market.
Concepted and executed seasonal campaigns and product launches, bringing Thirdlove’s new brand guidelines to life through cohesive visuals that connected consistently across every touchpoint.
As the sole designer at Girlfriend Collective, I created assets across every channel. From social media and email to print and web experiences, I helped shape a seamless and cohesive brand presence.
A reimagined Psychology Today identity featuring a contemporary editorial system that introduced a custom masthead, refined typography, cohesive grid, and bold illustrations. The redesign pays homage to the magazine’s longtime identity while giving the publication an elevated presentation.
Reimagined branding for the Museum of Pop Culture reflects its iconic and otherworldly architecture, celebrating its unconventional character. The refreshed identity encapsulates its eclectic spirit through a playful and cohesive visual system.
Housed in one of Venice’s grand palazzos, the Aman Venice hotel is defined by its historic architecture and set against the calm backdrop of the Grand Canal. This new visual identity exploration introduces a refined and sophisticated aesthetic, honoring the property’s timeless elegance while giving it a contemporary edge.
As one of the founding soft drink companies, Schweppes has a rich history of bringing carbonated beverages to the masses. This updated look balances Schweppes’ heritage with a fresh, contemporary approach.